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LFD OS Beta Marlowe & Reed LLP · sample firm How It Works LFD OS Atticus AI
Last 30 days Last 90 days Last 12 months
Overview Discovery Intake Pipeline Reputation
Filter by channel All channels Organic Search Google Ads Maps / Local Referral / Direct Social AI / Emerging
Marketing Investment
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Leads
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Qualified Leads
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Signed Cases
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Cost Per Signed Case
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Pipeline Value
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Performance by channel {{ rangeLabel }}
Channel
Spend
Leads
Qualified
Consults
Signed Cases
Pipeline
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Spend → Leads → Qualified → Signed Cases
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Growth Engine actions this period
✓New family law landing page launched
✓Three paid-search optimizations
✓Google Business Profile updates across two locations
✓Missed-call follow-up workflow live
✓Review request sequence rebuilt
○Wills & estates content cluster — in progress
○Intake qualification script v2 — in review
Where leads came from
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Top converting pages
/family-law34 leads
/wills-and-estates21 leads
/locations/denver17 leads
/commercial-litigation14 leads
/contact12 leads
AI / Emerging includes assistant referrals where the source is identifiable. Coverage is partial by nature.
Intake stages
Leads
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Responded < 1 hr
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Qualified
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Consultations
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Signed Cases
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Where opportunities are lost
Missed calls22
No follow-up within 24 hrs31
Out of practice area44
Consultation no-shows9
Chose another firm17
Response time distribution
Under 5 minutes38%
5–60 minutes27%
1–24 hours24%
Over 24 hours or never11%
Pipeline value by practice area
Commercial litigation$214K · 6 signed cases
Family law$186K · 14 signed cases
Property & conveyancing$128K · 9 signed cases
Wills & estates$112K · 8 signed cases
Pipeline Value
Estimated commercial value of opportunities and signed cases. Not realised revenue.
Attributed Revenue
Shown where the firm's billing data makes attribution meaningful. Configured per practice area.
Cost Per Signed Case
Marketing investment divided by signed cases in the period.
Review requests sent
34
To clients whose cases concluded this period.
Reviews received
19
56% of requests. Google, Facebook and directory profiles.
Client stories published
3
Placed on website, Google profile and social.
Referral leads
28
Lowest cost per signed case of any source.
Proof generated here is pushed back into Discovery — profiles, landing pages and social — so it works on the next prospective client researching the firm.